How AI credits work
Every membership includes one shared monthly credit pool. Here is exactly how many credits each AI employee action costs, and why.
Updated July 26, 2026 · 5 minute read
One pool, not four separate limits
Every paid membership includes a monthly AI credit pool. Instead of separate, fixed caps for email drafts, support replies, social posts, and sales leads, your credits are shared across all four, so you can spend them in whatever mix matches how your business actually uses its AI employees this month.
A company that leans heavily on customer support and barely touches social media can put almost all of its credits toward support replies. A company running a content push can do the opposite. The pool does not force either shape.
What one credit buys
Credit costs are weighted by the real cost of the AI work behind each action, not an arbitrary number. Some actions run on a lighter, cheaper model; others use a stronger model or generate an image, and cost more credits accordingly.
- 1 credit = 1 AI support reply
- 5 credits = 1 email draft (drafting automatically uses a stronger model for pricing, contracts, payments, and other harder messages; that upgrade never changes the credit cost you see)
- 3 credits = 1 researched sales lead, including its outreach draft
- 28 credits = 1 social post, including a generated image
Why social posts and email drafts cost more
A support reply is usually a short, direct answer. An email draft can involve more context, and messages that mention pricing, quotes, invoices, contracts, or a dollar or percentage figure are automatically escalated to a stronger model, so its blended cost is meaningfully higher than a support reply, even though you are only ever charged the same flat 5 credits.
A social post is the most expensive action because it is really three steps in one: idea generation, final copy and hook writing, and an AI-generated image. The image alone typically costs more than every other step in the post combined.
What happens at the end of your pool
When your monthly credits run out, AI support keeps working: incoming conversations still reach your team, they just stop getting an AI-drafted reply until credits reset or you upgrade. Email drafting, social planning, and lead research pause for new work until the next billing period, or immediately if you add capacity.
Credits reset at the start of each billing period and do not carry over.
What the 2-day trial includes
The two-day trial is a real Stripe subscription to the plan you choose, but the credits you can actually spend during those two days are capped at 150, not the plan's full monthly pool. That cap exists so a workspace cannot use a free trial to draw down an entire month of paid-tier AI work and then cancel before ever being charged.
If a trial workspace spends all 150 credits before the two days are up, AI employees pause the same way they would for any membership at the end of its pool. From Billing, choosing to start the full membership immediately ends the trial early, charges the card already on file, and opens the plan's full credit pool right away instead of waiting for the trial's normal end date.
Either way, once the trial converts to a paid membership, Stripe starts a new billing period, so the full pool (1,495 credits on Essential, more on Growth or Scale) begins fresh with no carryover from the trial.
The separate, much smaller demo-tester access code (about 184 credits) is a different, non-renewable program for internal and partner testing, not the Essential trial.